Taking Innovative Casting Technology To Your Bottom Line
Call Us: 603-532-4481

Monthly archive for January 2010

I Got The RUB From Social Networking

KirkSince teaming up with Aleuromedia , Graphicast has been working on our social media platform. This stuff can be time consuming, so I was a bit skeptical at first.

Since getting involved in the project, I’ve come to realize that with social media, it’s not success with the individual parts, but it’s all the parts working together that make it worthwhile. The whole thing works because of connectivity; no one source, site or event is the total answer.

Graphicast was establishing our Sales Representatives on LinkedIn. One of them, a contact of mine, had updated her profile. I looked at the update and noticed she was connected to someone at the 2D Ranch Jerky company. Through LinkedIn, I ended up on their website. 2D Ranch Jerky makes custom jerky, seasonings, rubs, salts and marinades. With food being a popular topic in the office, I pointed this out to a co-worker. After about five minuets of looking at their product, we had talked ourselves into buying some rubs. What’s this, a sale through social media….?

If you’re not out there, you’re not connecting. If you’re not connecting, you might just not get the RUB.

Unconscious Competence

Val ZanchukLast night, I attended the Boston Symphony Orchestra open rehearsal. The renowned cellist, Yo Yo Ma, was the soloist.  Watching and listening to him, I couldn’t help but notice his ever present smile, his attentiveness to the orchestra and the conductor, his engagement with the music, his absolute joy in playing the music of Haydn. He wasn’t looking at his fingers, or overtly thinking about how to play the cello. He was displaying unconscious competence. He wasn’t focused on the mechanics of playing. He was focused on communication with the audience and orchestra and interpretation of the composer’s intent.  

I’d like to think that when you work with Graphicast, we are also displaying unconscious competence. We’re not focused on learning how to design and manufacture a part. We do it so well, we can move beyond that  in our awareness. We’re focused on communicating with you and trying to interpret your design intent into a casting that is a masterpiece of craftsmanship and execution. If  we do our best for you and you tell us we are the Yo Yo Ma of casting, we’ll know what you mean.

Taking Innovative Casting Technology to Your Bottom Line™

Graphicast Inc.

PO Box 430 36 Knight Street,
Jaffrey, NH 03452
phone: 603-532-4481
fax: 603-532-4261