Taking Innovative Casting Technology To Your Bottom Line
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Posts Tagged social media

Check Out MOJO, the manufacturing blog on MFG.com

“Geoff Forester photograph, courtesy of the New Hampshire Community Loan Fund”.

Many of you are familiar with, or subscribe to MFG.com, the online manufacturing community where Buyers (purchasing and sourcing professionals, engineers, etc.) and Suppliers (contract manufacturers, factories, distributors, job shops, etc.) connect, exchange information and do business. As one of the services to to our community, MFG.com maintains a manufacturing blog, MOJO, where opinions and comments about manufacturing are flowing. Recently, MOJO’s blogger, AJ, came across Graphicast and explored our social media strategy. He felt our use of Social Media could be a model for other manufacturers to follow, as he concluded (and I paraphrase), “Graphicast is a small manufacturer that gets the Web & Social Media. You don’t see that everyday.” Thanks for the review, AJ!

Looking Back on Almost One Year of Social Media at Graphicast

“Geoff Forester photograph, courtesy of the New Hampshire Community Loan Fund”.

Graphicast began its social media journey almost one year ago. My personal journey began about a year earlier, but I was a passive participant in the process, looking in and observing from the outside. Although I was somewhat skeptical when I attended a business oriented social media overview given by Kelley-Sue LeBlanc of Aleuromedia, I was very excited by the end of the hour long session, as I saw a great opportunity for Graphicast to expand its message and its influence in our markets via social media. A few weeks later, we hired Kelley-Sue to help us on our journey.

To me, the key to success in using social media is making the leap of faith that sharing information increases your influence and the interest in buying from you. It also, as some fear, reveals information about you to your competitors.  So what? They can get this if they want to anyhow, and this downside is a small price to pay for the upside. This is a variation on the same message I have been telling people who work for me. Many of them think that  hoarding the knowledge they possess is their key to job security. If they keep it to themselves, their indispensability is preserved. I have tried, with varying degrees of success, to convince them that their indispensability is preserved by sharing their information with the rest of the company. By sharing, they become the “go to” people, the people of influence and the people with the highest value to the company. The others, the hoarders, usually don’t last.

Sharing within the company is one thing. Sharing with the entire world can be a scary thought. However, through the analysis and preparation we did for our social media programs, I recognized that there was much more to gain than to lose. The only way to create influence and become more than the four walls of the building is to try to become a “go to” company to the world. We’re trying. From the activity and comments we’re seeing, I think it’s beginning to happen.

Social Media Efforts For Industrial Companies Can Go Global

“Geoff Forester photograph, courtesy of the New Hampshire Community Loan Fund”.

I recently heard from a contact in Europe about an opportunity for ZA12 castings. One of our customers in the United States suggested to an affiliated European company  to look into ZA12 castings for some of their component needs. Through a nationwide search effort for a supplier, my contact saw the inquiry and quickly directed the European company’s buyer to our website and our videos on YouTube. Interest is growing and there may be opportunities for both Graphicast and my contact to supply this need.

Having content about Graphicast on various sites on the web is one of the benefits of using social media outlets. Through the many networks of contacts you can establish, and a little  dedication to keeping those networks updated, a company can achieve a global presence through social media.

Taking Innovative Casting Technology to Your Bottom Line™

Graphicast Inc.

PO Box 430 36 Knight Street,
Jaffrey, NH 03452
phone: 603-532-4481
fax: 603-532-4261